Geppetto is the youth mindset agency
that delivers strategy, integrated marketing programs and new product ideas to clients looking for growth.
What we do:
We have three lines of business: Insight/Strategy; Innovation; Activation. And while deliverables are customized by client need, typical projects include the following:
Insight/Strategy
- Positioning
- Brand strategy
- Qualitative research
- Ethnographic studies
- Cool Quotient
Innovation
- Strategic frameworks
- Platform identification
- New product concepts
- Line extensions/flankers
- New target opportunities
Activation
- Advertising
- Integrated Marketing Campaigns
- Digital
- Promotion
- Content
- Characters
How we do it:
Every project we undertake is based on the principle of Indigenous Disruption — or, finding a brand’s I.D. We believe that the best positioning, new product idea or marketing campaign is equal parts “indigenous” and “disruptive”.
Finding the balance of what consumers expect from your brand/category/business and mixing that up with something surprising and unexpected is the best way to ensure both immediate sales and long-term brand building.