Bios

Years of Experience:
25-ish
Proudest moment:
Taking the leap to leave the comfort of big agency life after 14 years at Saatchi to launch Geppetto, in recognition of the fact that clients need the kind of discipline-neutral expertise that only comes from real world experience.
Biggest (business) mistake:
Assuming… anything!
Hometown:
Worcester, MA
Education:
B.A. Holy Cross; M.A. NYU
Client Experience:
· Food & Beverage: General Mills, Pepsico, Kraft, Campbells, Nestle
· HBA: J&J, Pacific World
· Retail: Walmart, Footlocker, Libby Lu
· Sports: NBA, NFL, MLB, Reebok, Nike, Timberland
Superpower you wish you had:
Time travel
What’s always in your refrigerator:
A bottle of champagne because there’s always something to celebrate
Books on your bedstand right now:
Real Boys; What If? and The Lay of the Land by Richard Ford
I love my job when:
I am working with clients in true partnership, where I feel like I work at their company, not mine.

Years of Experience:
Since around when HAL made its debut (30+)
Proudest moment:
Pre-launch of Pop Rocks: madness and mayhem!
Biggest (business) mistake:
Stepping on an escalator in the Bentonville airport with a skirt too long and having it sucked off me and into the mechanism!
Hometown:
Parsippany, New Jersey
Education:
B.A. Hebrew University, Jerusalem, Israel
Superpower you wish you had:
Control over my husband
Favorite kids’ movie of all time:
The Wizard of Oz
Books on your bedstand right now:
(My Kindle) The Likeness by Tana French
What I’d do for a living if I didn’t do this:
Matchmaker
I love my job when:
The project includes really listening to the inner thoughts of moms and kids
Book that changed my life:
Life of Pi

Years of Experience:
14 years with GG, 17 in the youth mkt, 19 in advertising
Proudest moment:
Naming Walmart’s first-ever spokescharacters, Wally & Marty

Biggest (business) mistake:
Flew into the wrong airport for a meeting in Switzerland and had to take a 4-hour taxi to get to the meeting (after flying all night), barely making it in time
Hometown:
Montvale, NJ
Education:
University of Massachusetts School of Management
Superpower you wish you had:
Invulnerability/Healing factor
Favorite kids’ movie of all time:
The Sandlot
What I’d do for a living if I didn’t do this:
Children’s writer
Book that changed my life:
The Tao of Pooh
Favorite way to relax:
Biking

Contact Steve:

steveingkavet.com


Years of Experience:
Probably more than you.
Proudest moment:
I’m too humble to brag. (But isn’t that a boast in itself?)
Hometown:
Commack, NY
Education:
Ongoing, always, in a variety of subjects. Plus Rochester Institute of Technology (BFA, Graphic Design), School of Visual Arts, Adhouse, New York University, and lots of seminars and personal study courses.
What’s always in your refrigerator:
Organic vegetables, and pastured/grass-fed/organic eggs and meats. Plus a heady blend of unidentifiable odors and odd substances.
Books on your bed-stand right now:
Unfair Advantage: The Power of Financial Education by Robert Kiyosaki

The Pledge: Your Master Plan for an Abundant Life by Michael Masterson
The 4-Hour Body: An Uncommon Guide to Rapid Fat-Loss, Incredible Sex, and Becoming Superhuman by Tim Ferriss
What I’d do for a living if I didn’t do this:
Tech start-up entrepreneur
Book that changed my life:
Draw 50 Animals by Lee J. Ames
Favorite way to relax:
Travel, to somewhere eye-openingly different and startlingly beautiful

Years of Experience:
Fifteen
Proudest moment:
Writing, producing and directing a show in New York City
Biggest (business) mistake:
Getting a little bit too “into” the focus groups and ethnographies I’m moderating. (I’ve been known to leave focus groups with a Southern accent. (And I’m not from the South). I also have been known to take personal notes during focus groups I’m moderating when I hear an interesting random piece of information. Latest tidbits I’ve picked up… eating bananas will help fix a Charlie horse, and you can turn an iPod Touch into a phone by purchasing a data and phone minute plan… who knew?
Hometown:
Short Hills, NJ
Education:
B.S. Materials Science Engineering; Johns Hopkins
Superpower you wish you had:
The ability to be in multiple places at once (classic Mom-desired superpower)
What’s always in your refrigerator:
Skinny Cow Mint Cones
What I’d do for a living if I didn’t do this:
Digital Strategy or Interior Design
Book that changed my life:
The Fountainhead by Ayn Rand

Years of Experience:
Two
Proudest moment:
When I snuck past security to get into Geppetto to request a job interview.
Biggest (business) mistake:
Mislaying an invoice… and then missing the payment deadline.
Hometown:
Beirut, Lebanon
Education:
B.A. in Sociology and Studio Arts
Superpower you wish you had:
Freeze time, to make it to places on time
Favorite kids’ movie of all time:
Hocus Pocus
What’s always in your refrigerator:
Apples, chocolate, almond milk
Books on your bedstand right now:
The Encyclopedia of the Exquisite and Cinderella Ate My Daughter
What I’d do for a living if I didn’t do this:
Life Coach
Product/Brand I’d most like to work on:
Human Rights Watch or Amnesty International
Favorite way to relax:
Laying in the sun at the beach!!!
Animal I would be:
Cheetah

Years of Experience:
One
Proudest moment:
My first step. I did it months before most children and my mother said I looked real full of myself afterwards.
Biggest (business) mistake:
Investing in that chain of cowboy vs. Indian themed car washes.
Hometown:
Farmington, MN
Education:
University of Minnesota BA, Strategic Communications;
Miami Ad School, Art Direction
Superpower you wish you had:
If I could have any superpower, I would have control over the structure of atoms, because then I could do anything and essentially have all superpowers… I’m kinda greedy.
What’s always in your refrigerator:
Butter and water.
Books on your bedstand right now:
Tina Fey’s Bossypants
What I’d do for a living if I didn’t do this:
International Man of Mystery!
Animal I would be:
A sloth… but only if I got to have the wings of an eagle and alpaca hair.