When The Geppetto Group does advertising, you know that it’s going to work.”
- Stacy Cunningham, CMO, Foot Locker
Geppetto has an incredible expertise in understanding Teens & Young Adults. Their ability to leverage macro, sociological trends with the specific category and business objectives is a great strength they bring to the table. Deployment of specific ethnographic techniques helped uncover some deep insights among Youth which were converted into actionable concepts that the brand team is now leveraging.”
- Rishi Dhingra, Gillette
Geppetto … did an excellent job in helping us pull this brand together.”
- Janine Coppola, Sr. Marketing Director, Pacific World Corporation
Working with The Geppetto Group on Innovation was a terrific experience, and I have worked with many of the top Innovation companies over the years. With their multi-disciplinary approach and ability to bake insight and activation into their Innovation process, they understood our business needs, our target audience and the world of innovation in a penetrating way. The result was an Innovation project that opened up a new category, and therefore new revenue streams for us, with broad-reaching, strategically grounded platforms that can feed our pipeline for years. I would work with them again in a heartbeat.”
- Bill Pearce, SVP, Chief Marketing Officer, Del Monte Foods
“I was most recently Senior Vice President of Innovation and Insights at Pepsi-Cola North America, a role I had for three years after my role as Vice President of Corporate Strategy for PepsiCo. My overall responsibility included spearheading the transformation of our beverage portfolio to be more targeted, healthful and premium.
In order to address a clear gap in our repertoire, we asked The Geppetto Group to work with us to develop a healthy kids platform.
The Geppetto Group clearly stood out among the many agencies we considered and screened. They offered immense depth in the youth market, and I knew they would work well with us to truly get into the hearts and minds of a variety of mothers and gatekeepers to manifest a compelling proposition.
Throughout our development process, the Geppetto team demonstrated great insight into the true value and differentiation we could offer. They developed a very rich and robust framework which which guided our overall vision and direction.
They offered tremendous creativity in developing kid-friendly beverage concepts that would also align with their Mom’s increasing nutrition standards. Finally, they were willing to challenge our own internal biases for what Moms and kids would want, and we even refined our testing approaches to ensure we did not fall prey to any testing biases from previous research approaches with older consumers.
Overall, their team is tremendously gifted, and I truly enjoyed working with each of them. Julie Halpin offered tremendous leadership and direction. Chris McKee bestowed us with his great ability to transform the insights to the most creative and compelling concepts. Rachel Geller and her researchers brought forth great credentials and vast expertise on the psychographics of a variety of segments as well as deep insight into consumers’ attitudes toward nutrition.
Without question, I would re-engage with The Geppetto Group on future initiatives.
- Meena R. Mansharamani, PepsiCo
I have worked with the Geppetto team on a variety of innovation projects—in cereal, yogurt and snacks—and always found them to be first rate. Their understanding of the youth and mom target is deep and intelligent—yielding insights way beyond the obvious ones. What makes them really special though is the way they can turn those insights into viable, sustainable new product ideas. They come up with the stuff that we could never do internally and that’s their greatest value.”
- Eric Lucas, General Mills International
“The folks from Geppetto are world class marketers. They have an intimate knowledge of the consumer, a deep understanding of strategy and they are rigorous and disciplined about taking a single-minded strategy and executing it consistently across all elements of the marketing mix. I highly recommend them.”
- Adam Schorr, Group Director, J&J
“It is my great pleasure to recommend The Geppetto Group. In my role as a children’s media executive for over 20 years, I have worked with many firms, but when it comes to children and families, Geppetto is always my agency of choice. Their in-house expertise with this demographic is baked into the very DNA of the company—both in the pedigree of the people who work there and in the organization’s philosophy and structure.
Geppetto brings together a unique blend of marketing and promotional know-how, backed by sound, research-based strategy that informs evidence-based decision making. Geppetto’s consumer insight—with moms, kids, and the trade—and their ability to translate that insight into effective, even breakthrough communications, is unrivaled in the industry.
As a Geppetto client, I get the depth of expertise of a large agency with the bonus of the speed, dexterity and creativity of the best boutique services. They are great communicators, highly responsive, and they foster an atmosphere of mutual respect that makes collaboration a natural and rewarding part of our work together.
Whether it is the launch of a new media brand or the repositioning of an existing one, Geppetto is and has been an indispensable strategic and creative resource to me. I could not recommend them more highly.”
- Cheryl Gotthelf , Chorion Entertainment
“Geppetto is the most youth-experienced agency I’ve worked with in 15 years of marketing. They begin projects with a clear understanding of goals, and then use their rich experience coupled with new insights gathered while working closely with the marketing team to develop winning strategies and execution. As an example, Pillsbury Toaster Strudel had been in decline for three years. Once we brought Geppetto in to help us, we developed our first-ever tween advertising and integrated promotions and began to grow again, with current consumption up over 15%. I’d recommend the Geppetto Group to any brand interested in better understanding and growing consumption with kids.”
- Darrell Zoromski, The Pillsbury Company
The Geppetto Group combined youth expertise, solid business sense, and a sense of humor to add tremendous value to our business. They helped us turn Cheetos—a strong-performing brand that lacked direction—into a superstar, becoming the number-one growth driver in the company and winning a Silver Effie in the process!”
- Kristina Mangelsdorf, Marketing Director Kids & Tweens, Frito Lay
Geppetto was instrumental in our new product development and identified the “sweet spot” between our product and teens, setting the stage for the successful launch of the i-Zone instant pocket camera.”
- Millie Tan, VP Global Marketing, Polaroid
Having studied child development professionally, I have very high expectations for what insights and kid information agencies bring to our company. Geppetto not only met, but exceeded my expectations. They know how to translate genuine child development insights into business growing ideas. They bring the authentic child development knowledge of a development psych professor, with a business savvy that takes understanding childhood to a new level and makes it useful to marketing folks.”
- Cheri Sterman, Director of Child Development, Binney & Smith
Geppetto is a strong strategic partner that is passionate about the youth market. They are intimately familiar and right on top of what kids and parents are all about. They’re an agency which is nimble, no-nonsense and deliver top notch work. Would highly recommend working with them.
- Financial Services Client
There are many choices when it comes to finding the right AOR for your company. But the list gets quite narrow when it comes to finding a youth marketing agency with the right balance of research and insight, creativity, ‘can do’ attitude, and great people. The only company I know in that space is the Geppetto Group.”
- Robyn Spritzer, Marketing Director, MEGA Brands America