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Giant Killer

Home » Case Studies » Giant Killer

Competing effectively in a category dominated by one or two major players

Almar: My Princess Academy

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Samsung

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Pillsbury Waffle Sticks

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Case Studies

GIANT KILLER: Competing against a category dominator
DEFENDING TURF: Protecting market lead from an Achilles’ Heel
PATTERN SHIFT: Changing resistant behavior
MOM/KID DYNAMIC: Leveraging different buyer vs. user groups
BLIND SPOTS: Vulnerable holes in your business

The word is…

“Geppetto is a strong strategic partner that is passionate about the youth market. They are intimately familiar and right on top of what kids and parents are all about. They’re an agency which is nimble, no nonsense and deliver top notch work. Would highly recommend working with them.” — Financial Services client

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