As new products make their odyssey from concept to store shelf, the task is to ensure that they are not just innovative, but evergreen — that they can endure in the marketplace as well as have immediate relevance to consumers.
At Geppetto, we’ve perfected a 5-step market-tested process that engages our clients and consumers alike. The results are both line extensions and flankers that enhance a base brand’s equity, and entirely new-to-the-world brands that redefine category boundaries.
-
Samsung: YP-K5 -
Cadbury: Stride Shift Gum -
Tropicana Tropolis -
Reebok Sweets -
Polaroid i-Zone -
Twisted Cheetos -
Scooby Snacks Dog Treats