Find actionable insights in our library of proprietary studies
How deeply rooted
are your marketing efforts?
Stemming from youth values, these starting points are the bedrock of consumer and cultural behavior.
How to Innovate a Successful, Holistic
New Product Concept
The Innovation Compass is the culmination of an exhaustive analysis of thousands of new product concepts.
It determined what elements are shared among those that succeed, and, alternatively, what is missing from those that fail.
The findings indicate that the best new product ideas have four, clearly articulated dimensions. These connect organically to one another to produce a holistic, new product idea.
How far can your brand stretch for growth?
Tap into our panel
of cultural experts & enthusiasts
Youth marketing demands convergence. The 5 Hives engages representives from the 5 Evertrends:
Recruited from experts and cultural enthusiasts in our target, the 5 Hives is our living cultural centrifuge. It isolates meaningful insights and movements.
Both evaluative and generative, the participants are powerful wellsprings. They inspire game-changing new products, positionings, brand trajectories, integrated marketing concepts and more.
How your new product can be a hit — but also earn ongoing consumer interest
How does the product define the category and gain ground immediately?
Is it flexible and adaptable enough to have longevity in an event-/promotion-/license-driven marketplace?
How much space can it take up in a consumer’s world? How does the product concept live and influence online, partnerships, in-store, etc.?
TMS anticipates actual category dynamics:
- Each concept has already been conceived with an eye toward making it marketable five years out.
- We develop actual activation ideas for the winning concepts. So you’re left with a playbook for success and NOT simply a concept board.
Is your brand optimally positioned between Kid and Mom?
Our proprietary model and workshop helps you determine where on the Kid/Mom Dynamic your brand should live.
Determining input factors:
- Marketing Potential
- Emotional Connection