As new products make their odyssey from concept to store shelf, the task is to ensure that they are not just innovative, but evergreen — that they can endure in the marketplace as well as have immediate relevance to consumers.
At Geppetto, we’ve perfected a 5-step market-tested process that engages our clients and consumers alike. The results are both line extensions and flankers that enhance a base brand’s equity, and entirely new-to-the-world brands that redefine category boundaries.
-
Samsung: YP-K5
-
Cadbury: Stride Shift Gum
-
Tropicana Tropolis
-
Reebok Sweets
-
Polaroid i-Zone
-
Twisted Cheetos
-
Scooby Snacks Dog Treats