Innovation

As new products make their odyssey from concept to store shelf, the task is to ensure that they are not just innovative, but evergreen — that they can endure in the marketplace as well as have immediate relevance to consumers.

At Geppetto, we’ve perfected a 5-step market-tested process that engages our clients and consumers alike. The results are both line extensions and flankers that enhance a base brand’s equity, and entirely new-to-the-world brands that redefine category boundaries.
  • Samsung: YP-K5
    Samsung: YP-K5
  • Cadbury: Stride Shift Gum
    Cadbury: Stride Shift Gum
  • Tropicana Tropolis
    Tropicana Tropolis
  • Reebok Sweets
    Reebok Sweets
  • Polaroid i-Zone
    Polaroid i-Zone
  • Twisted Cheetos
    Twisted Cheetos
  • Scooby Snacks Dog Treats
    Scooby Snacks Dog Treats