When it came to princesses, the industry and culture had crowned Disney the 800-pound gorilla. Almar was a small brand and seen as a collection of random, commodity products. They needed the magic and momentum of a meaningful brand. And they needed to create awareness with a limited budget.
We knew that the hopes and expectations moms have for their daughters were richer than the example set by the classic animated princess.
“This is a magical stage in my daughter’s life. I want to make the most of it.
I want to nurture her inner strength.”
My Princess Academy PR Video
My Princess Academy Macy’s Thanksgiving Day Parade
My Princess Academy Website
My Princess Academy Avatars
We created a new, princess lifestyle brand from the ground up that doesn’t just inspire roleplay, but rather plays an inspired role in the positive development of young girls.
My Princess Academy is a place where girls don’t imitate animated characters. They become animated themselves—exploring, imagining and discovering what’s magical and unique inside each of them.
MyPrincessAcademy.com and our Princess Parade Promotion introduced 76MM people to the brand.