Facing an aging fan base, the NFL turned to Geppetto to reconnect the brand with youth. To bring excitement to the brand and attract tweens we developed a fully integrated program entitled “Take a Player To School.”
Partnering with JCPenny, the program galvanized retail, grass-roots, in-school and on-air media to promote the program that allowed winners to bring their favorite NFL stars to school.
NFL TV: “Spelling Bee”
NFL TV: “Locker”
NFL TV: “Attendance”
NFL Print Ad